Eco-Leader Spotlight

Every month Green Exchange will introduce a new Eco-Leader, turning the spotlight on the inspirational individuals who are helping to advance the green scene. We will share their stories and invite you to share your thoughts! Simply enter your question below and tune in next month to see if our Eco-Leader has the answer.


Doug Farr
Doug Farr, Founding Principal and President of Farr Associates

Doug Farr is the founding principal of Farr Associates, an award-winning architecture and planning firm, founded in 1990, which is now regarded as one of the most sustainable design practices in the country.  With extensive experience in LEED (Leadership in Energy and Environmental Design) certified projects, Farr Associates projects range from a zero-net energy home that produces more energy that consumes to the massive rehabilitation of the original Sears, Roebuck and Co. power house into a state of the art educational facility.

In addition, Farr Associates’ three LEED-Platinum buildings (Christy Webber Landscapes, the Chicago Center for Green Technology and the Center for Neighborhood Technology) are models of urban architectural sustainability.  But Founder, Doug Farr is “so over green buildings” and he firmly believes that more needs to be done to shape the built environment.

As native of Detroit, Doug learned from an early age the impact of industry on the environment as he witnessed the urban decline of the Motor City.  This experience helped form his professional career and he is now considered the leading expert on Sustainable Urbanism which Doug defines as a design convergence that integrates walk-able and transit-served urbanism with high performance infrastructure and buildings. He recently authored Sustainable Urbanism: Urban Design with Nature, a planning best-seller that visualizes Sustainable Urbanism as the normal pattern of development in the United States by 2030. 

Doug is on the board of the Congress for the New Urbanism and was the inaugural chair of the LEED Neighborhood Development project (LEED-ND), a first ever leadership standard for sustainable land developments currently in its pilot phase. With a mission to design sustainable human environments, Farr’s niche is in applying the principles of LEED at a neighborhood scale as well as designing green buildings exclusively for urban contexts. Doug’s work has been featured in Architectural Record, the New York Times and the Chicago Tribune.







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